With the improvement of our living standards, more and more people like to keep pets, especially cats and dogs. Some owners also record their pets' daily activities by taking photos and videos, and publish them on online platforms. In Linyi, the...
With the improvement of our living standards, more and more people like to keep pets, especially cats and dogs. Some owners also record their pets' daily activities by taking photos and videos, and publish them on online platforms. In Linyi, there is such a poop scraper who posted videos of his pet dog on the Kuaishou platform and attracted more than 3 million fans in two years.
Kuaishou account Mango is very sweet, his original name is Luo Lan. I started to contact Kuaishou at the end of 2019. Now I have three golden retrievers at home (Mango, Lucky and Aurora, and a Tangyuan that passed away due to an accident). At first, the anchor only posted some daily life of dogs. Now most of the works are short videos with plots and thought-provoking. Among them, a video of Tangyuan helping to buy groceries has 18 million views, 1.59 million likes, and 15,000 comments. Roland said, "I hope that through these heart-warming videos, more people can care for dogs, reduce dog abuse incidents, and reduce dog abandonment behaviors."
He can count, open doors, and help buy groceries... Roland teaches dogs various skills. Anyone who owns a dog knows that dogs are actually very humane animals. When filming jokes, dogs are also very cooperative. Roland will first conceive how to shoot, what plot to shoot, and what thoughts to convey. By helping the owner to pick up the express delivery, removing the owner from danger, and helping to rescue abducted children, he will create pet stories that are warm, touching, tear-jerking, inspirational, and positive, so that everyone can understand dogs from another perspective and enter their world. Not only does he make short videos, he now broadcasts live at 8 o'clock every day, and during the live broadcast, he also lets his dog perform for fans.
"Before, when I took my dog out with me, I was often looked down upon by people. Even when I got into the elevator, I felt inferior. Many people wouldn't let me take my dog on the elevator, so I kept them far away. I felt very inferior. This year it's much better. On the one hand, everyone got to know the dog through the video, and on the other hand, everyone got to know each other over time. They knew that our dog is very obedient and won't bite, so people gradually accepted it." Roland said.
As the video becomes popular and there are more fans, Roland will also accept some advertisements, mainly in the form of links to videos. One advertisement costs about 10,000 yuan, and on a good day he can receive five or six advertisements a month. At the same time, many netizens also sent private messages asking about the same style of dogs, and Roland would also share goodies with everyone. "The products I recommend to fans have all been inspected. Last month, we went to the factory day event held by McFoody. First of all, we need to understand the environment of the factory and how these dog food and pet products are produced. Only after inspecting it ourselves will we feel at ease. Then, our own dogs will also eat it for a period of time. We feel that this If the product is good, I will share it with everyone. It doesn’t mean that if you give me a link, I will buy it. I am a dog owner. Since you are a dog owner, you cannot say that you only like your own dogs and are irresponsible for other dogs. All dogs will like it. I don’t want the products I recommend to everyone to cause any problems for their dogs.” Roland said this about the product selection.
Roland said that now he and his fans are like friends. "I often receive private messages from fans asking about their experience in raising dogs, and fans also send small gifts to their dogs. Because fans know that my dogs are better at tearing apart homes, they often send them toys they don't use. And now fans will recognize me when I go out. When walking on the road, I often get asked if I am Mango Mama."
Last year, Roland was still working part-time to shoot videos. This year, she quit her job to run Kuaishou full-time. In the next step, Roland said that he will focus on short videos and live broadcasts to bring goods, and follow some official topics. In order to increase the stickiness of fans, he will also consider bringing in his family to make videos together. In the end, Roland emphasized that dogs are the most loyal pets. We must care for our pet dogs, as they are our best friends.
